Conglomerate - A conglomerate is a combination of two or more corporations engaged in entirely different businesses that fall under one corporate group, usually involving a parent company and many subsidiaries. Often, a conglomerate is a multi-industry company. Conglomerates are often large and multinational.
Consumption - Media consumption or media diet is the sum of information and entertainment media taken in by an individual or group. It includes activities such as interacting with new media; reading books and magazines; watching television and film; listening to radio; and so on.
Cross-media Convergence - Cross-media convergence is the way that different products are produced and distributed on different platforms. E.g. the Guardian used to be a purely paper-based media product. Now it's produced and distributed on iphone and ipad apps, the website, etc. I'd say cross-media convergence also applies to marketing strategies whereby products are marketed using print, web, film, tv-based platforms.
Technological Convergence - Technological convergence refers to the process where new technology is moving towards single platforms delivering multiple media outputs that can be used to reach audiences, for example, a PS3's primary function is video gaming but you can download and watch movies from Lovefilm.com on it and also watch catch up TV and music videos.
Distribution - This refers to how something is released and spread. For example, how the film is marketed and how knowledge of the movie is spread around. It could also refer to how a film gets to the cinema.
Exchange - Can also be used to refer to the exhibition of the film, which we might automatically think of as the screening at the cinema, however we may also do this by an iTunes purchase or even a pirate copy.
Exhibition - This refers to Exchange.
Proliferation - Proliferation is essentially the new media spreading; often at a rapid rate of growth, and more frequently now throughout new technologies and new, common forms of communication (namely, social networking).
Synergy - Synergy means companies working together to achieve an objective that couldn't be acheived independently. Cross media convergence can help with synergy if companies take advantage of the links they have forged. Disney is an example of a synergistic company from the top film studio down to the kids tv channel (where it further plays and promotes it's films).
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